Increase the Visibility and Awareness of Your Company

Learn How Lighting Can Increase Visibility and Awareness

For business owners and property managers, increasing the visibility of your property is essential for attracting customers and standing out from the competition. Color lighting is a highly effective way to achieve this, as it can transform your building into a beacon that catches the eye of passersby, even in low-light conditions.

By strategically highlighting key features such as entrances, signage, or architectural details with vibrant or dynamic lighting, you make your property more inviting and recognizable. Not only does this help draw attention during the evening and nighttime hours, but it also creates a memorable impression that reinforces your brand identity. Color lighting can turn your business or property into a landmark in the area, increasing foot traffic and boosting overall visibility, which can ultimately lead to more customers and higher sales.

Increased Foot Traffic: According to a study by Retail Customer Experience, 70% of consumers say that lighting is an important factor in their shopping experience, with well-lit stores attracting more visitors. Businesses that enhance their exterior lighting have been shown to increase customer interest, especially in high-traffic areas.
Increased Sales: A report from Cushman & Wakefield found that businesses that utilized creative lighting solutions saw an average of a 20% increase in foot traffic, which often translated to higher sales. The study found that bright, welcoming lighting played a key role in improving customers' first impressions and making them more likely to engage with the store or venue.
Improved Brand Perception: According to a Harvard Business Review article, retailers that use lighting to align with their brand identity (e.g., using a particular color scheme or ambiance) often see stronger customer loyalty, increased dwell time, and ultimately, a rise in sales. Customers are more likely to spend time in stores where they feel the atmosphere resonates with their preferences.
Social Media Impact: Lighting can also help businesses gain visibility on social media platforms, where visually appealing environments tend to be shared more. According to a Sprout Social study, posts featuring visually attractive or well-lit settings are more likely to receive engagement, which in turn can translate to increased business exposure and, potentially, revenue.

Aesthetic Appeal that Stands the Test of Time

We believe in designing products that not only look good but last. Our products are built to withstand the elements while maintaining their charm and functionality. You can count on our designs to keep your home looking pristine year after year, ensuring that it stays the best looking home on the block for the long haul.