Many products being sold are all manufactured in the same factories. They are all using the exact same technology and many times using the same system infrastructure. The apps are very similar using the same structure with a different “skin.” Why is this a problem? Differentiation becomes difficult to impossible and so the only option to differentiate comes from surrendering profit.

This is what we call “the race to zero.” What does that mean? It’s when the entire process has the customer focused on completely the wrong things. Instead of educating the customer on the benefits of the system, you get pigeonholed into selling on warranties, slightly different colors of track, or the worst of all worlds, price. Nobody wins in this scenario. The customer doesn’t win because they are focused on the wrong things. And you don’t win because the customer is focused on the wrong things.

At Haven, we design our products completely from the ground up. We are not focused on any of the competition. We are focused on how to create the ultimate gathering place that eliminates the need for a to-do list to have a bbq or prepare for a holiday! Our products are unique to the market and keep getting better over time.

Yes, you heard that correctly, our products keep getting better over time. When we bring out new features our customers automatically get them as long as their hardware can support it. For example, we launched Game Day Technology, the automatic sports reaction technology that is unmatched in the industry in 2022. Customer number one of Haven got this ability for Game Day just for being a Haven customer many years prior. We have too many examples of this to list here but image view is another one. Image view allows our customers to view their lights on pictures of their property instead of lists; virtually eliminating the need for naming lights. And yes, customer number one now has that feature also!